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ABOUT US
High Performance Prose Inc. (HPP) offers a unique blend
of breadth and depth. We have great working relationships
with a remarkably broad range of media. For instance, we
regularly work with outdoor enthusiast media, automotive
media, TV news shows across the country, newspapers
nationwide, Web sites of all varieties and a huge assortment
of consumer magazines, ranging from Maxim and
Popular Science to Reader's Digest and
Business Week.
Most PR agencies that offer this kind of broad consumer
media outreach do not have a solid background in niche
product marketing. HPP does. We've promoted such niche
products as automotive race car parts, phone company wiring,
bullets, energy and wine--products that might be considered
of interest only to a select few. Yet our depth of
experience in niche product marketing enables us to
successfully bring these items to the attention of both
niche and mainstream consumers.
One of the reasons HPP is so successful at bringing
messages to the media is our experience "on the other side
of the table." Our photographers, our graphic designers, our
writers, our cameramen--literally everyone on the HPP
team--has spent time working on magazines, newspapers, TV
shows, Web sites and books.
The HPP team also has extensive public relations
experience. Over the years, we have worked with such clients
as Merck-Medco Pharmaceuticals, SEMA (the Specialty
Equipment Market Association), Vanguarde Media (Honey
Magazine), BorgWarner Turbo Systems, Wax Poetic (salon,
day spa and art gallery), Boyd Gaming (Sam's Town Hotel and
the Stardust Hotels), Carla's Concoctions (aromatherapy),
eBay Motors, Royal Purple (synthetic oil), Bismuth
Cartridges, the Petersen Automotive Museum, John Hancock,
American Broadcasting Corp. (ABC), Weiand Automotive
Industries (superchargers, intake manifolds and water pumps)
and Touchstone Energy.
Our success is based on several factors. First is our
knowledge of the media, how it works and what gets its
attention. We are in contact with scores of journalists
every day. We have strong relationships with these
journalists, so, most importantly, they take our
calls--which means we can get our clients the coverage that
they want and deserve.
Plus, we keep in constant contact with our clients to
update them on their account progress and make sure that all
their needs are being met successfully.
Another big difference between HPP and other PR firms is
our emphasis on phone work. We don't just mail out a press
release and hope it runs. We work the phones to ensure the
proper people received and read the release--and to make
sure they run the information, or get a product sample, or
attend the event in question.
HPP also enables our clients to work with the finest
writers, photographers, cameramen, event planners,
designers, market strategists and other experts nationwide.
These people set the standard for the work they perform, and
our clients take advantage of their expertise on a regular
basis.
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